
The AI Search Revolution: How Dogwood Is Adapting to the New Digital Landscape
The Wall Street Journal’s recent article, “AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up,” highlights a shift we’ve been tracking closely at Dogwood. How people interact with search engines is evolving—and it’s all thanks to artificial intelligence. This isn’t some theoretical future. It’s happening now. AI-generated summaries are already impacting traffic, disrupting traditional SEO strategies, and redefining how we build and market websites. What Happens When Traditional SEO