
The TikTok Attention Span: What Nonprofits Can Learn About Storytelling
If you’ve ever opened TikTok “for a few minutes” and realized an hour had disappeared, you already understand its power. Every swipe delivers a new idea, emotion, or story — all in seconds. For nonprofits, that speed can feel impossible to compete with. How do you share your mission and impact in a world where attention spans are shrinking? The answer isn’t to chase viral trends — it’s to understand why this