Advertising
Reach the right people
at the right place,
at the right time.
From Google and Facebook ads to billboards and magazine spots, we can help you promote your business in all the right places.
The Process
1. Research
We work with you to figure out the best way to get your business in front of the right people.
2. Create
Our team will get to work creating the text and visual assets needed to launch your ads.
3. Report
Each month you’ll get a report giving you details about how your ad campaigns are performing.
4. Adjust
If the strategy isn’t working any more, we’ll adjust and create a new strategy.
Additional Resources:
How Dogwood Helps You Win Online: Search, Display, Video & Social Ads
In today’s digital-first world, businesses must meet their audiences where they are—online. At Dogwood, we craft comprehensive digital advertising strategies that connect you with your
Message with Intention: Marketing to the Crowd, Concerned, Committed, and Core
In an age where messages are everywhere and attention is limited, the most successful marketing doesn’t just speak—it connects. But how do you ensure your
Google Local Service Ads: Google Screened & Google Guaranteed
In today’s digital landscape, businesses always look for effective ways to reach their local audience. Google Ad Campaigns, Google Business Listings, and search engine optimizations
Frequently Asked Questions
Dogwood provides full-service digital advertising tailored to your goals and budget. We specialize in platforms like Google Ads (Search, Display, and Video), Facebook and Instagram ads, and Local Service Ads for service-based businesses. Whether you’re looking to increase website traffic, generate leads, promote an event, or grow brand awareness, we’ll build a campaign that meets your objectives and targets the right audience. From strategy to reporting, we handle the entire process so you can focus on your business.
It starts with a conversation about your goals. Once we understand what success looks like for you—more calls, leads, form submissions, store visits, or online purchases—we create a custom campaign that targets your ideal audience. This includes writing compelling ad copy, designing visuals, setting up your targeting and budget, and continuously optimizing based on performance. We monitor results and make adjustments weekly to ensure you’re getting the best return on investment.
Google Ads are intent-based, meaning they show your business when someone is actively searching for what you offer—perfect for generating leads or driving conversions. Facebook and Instagram Ads are interest-based, meaning we target people based on demographics, behaviors, and interests—ideal for raising awareness and reaching new audiences. At Dogwood, we often recommend a blend of both: Google Ads to capture demand and social ads to build it.
Budgets can vary widely depending on your goals, industry, and competition. Many of our clients start with at least $500/month in ad spend per platform, with management fees based on the scope of work. We’ll help you determine the right starting point and scale up as needed. Our team manages your spend carefully, so your dollars are used efficiently and strategically.
Our ad management includes everything from campaign setup to ongoing optimization. We handle keyword research, audience targeting, ad creation, A/B testing, budget allocation, and performance monitoring. You’ll receive regular reports showing results like impressions, clicks, conversions, and cost per result—so you always know what’s working. Our team is proactive about improving results and keeping your campaigns aligned with your business goals.
Yes—Local Service Ads are an excellent option for businesses like law firms, HVAC companies, real estate agents, and other local service providers. These ads appear at the top of Google search results and charge only when a lead contacts your business directly. We’ll help you get verified with Google, set up your profile, and manage your budget to ensure you get quality leads at a reasonable cost.
Digital advertising can generate results quickly, sometimes within days of launch. However, the first few weeks are often about testing and learning what works best for your audience. We typically see consistent, measurable performance by the second month of a well-managed campaign. With ongoing optimization, campaigns become more efficient over time.
