Email Marketing
There are more than 4 billion daily email users.
If you’re not already in the Email marketing game, then you need to be. We can help you get started!
Automations
Blog notifications
Newsletters
These are just a few of the ways that you can begin using email marketing to your advantage. We can set up an account for you and give you guidance, or we can handle it all for you!
We partner with Mailchimp to handle all your email marketing needs.
Mailchimp is an email marketing powerhouse and for good reason! On top of being easily integrated into just about any website or POS system imaginable, it also provides scheduling and automation abilities as well as segmented audiences.
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Frequently Asked Questions
Dogwood’s email marketing service is designed to help you reach your audience directly with clear, consistent, and professional communication. We handle everything from strategy and design to scheduling and performance analysis. Whether you’re sending newsletters, promotional announcements, event reminders, or donor updates, we craft campaigns that reflect your brand, engage your audience, and drive measurable results. We can also help segment your audience and automate email flows for better targeting and efficiency.
Yes—our team creates branded, mobile-friendly email designs that look great and function smoothly across all devices and inboxes. We make sure your emails reflect your brand’s voice and style, using clear layouts, effective calls to action, and compelling visuals to keep readers engaged. Whether you have an existing style or need us to build one from scratch, we’ll make sure your emails stand out for the right reasons.
At Dogwood, we work exclusively with Mailchimp for email marketing. It’s a powerful, user-friendly platform that allows us to create beautifully branded emails, manage subscriber lists, automate campaigns, and track performance—all in one place. Whether you’re starting from scratch or already using Mailchimp, we can help set up or refine your account, build custom templates, and manage your campaigns with ease.
The right frequency depends on your audience and goals, but consistency is key. Some clients send weekly updates, others prefer a monthly newsletter. We help you determine the best cadence for your audience and manage the content calendar so you’re never scrambling to get something out. If you’re running a campaign or event, we’ll also create one-time sends and follow-up sequences to maximize response.
Absolutely. We can help you build and grow your subscriber list through website sign-up forms, lead magnets, social media promotions, and integrations with CRMs or event registration tools. We also ensure your list stays clean and compliant with email best practices and privacy laws like CAN-SPAM and GDPR.
We provide regular reports that show key metrics like open rates, click-through rates, bounce rates, and unsubscribes. More importantly, we help you understand what the data means and how to improve your results over time. If your goal is donations, event registrations, sales, or website visits, we track the right performance indicators and refine your strategy accordingly.
