In my first blog on generational marketing dynamics, I mentioned that I attended a faith-based conference which is what inspired this entire series. At the
In the first part of this five-part series, I covered the characteristics of the different generations. In today’s post, let’s discuss digital marketing to the
I recently attended the ETCH conference sponsored by LifeWay in Nashville, TN. It was a family ministry conference for ministers and church leaders. I learned
First impressions aren’t always what you think. I’ve been at Dogwood now for about 4 months and while I never could’ve imagined I’d be in
In my 3rd year of working at Dogwood, I have learned so much about digital marketing. Some of what I’ve learned is what I expected
Search engine optimization is the long-game strategy for increasing your website’s search rankings organically. We love doing SEO work for our clients and wanted to
Why is communicating through videos such an important means of communication? It’s said that a picture is worth a thousand words. So if you have
Alt text (also called alternative text) is the written description of an image on a website. It is not a caption but is embedded in
Recently in a client meeting, we introduced the client to their digital media specialist who will handle their social media and content updates as their
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