On June 15, 2023, Dogwood Media Solutions spoke at the Pike Road Business Association’s Professional Development and Networking Series at Pike Road Town Hall. This event brought together local business owners and professionals eager to enhance their digital marketing strategies and strengthen their online presence.
Digital Marketing: The Key to Business Growth
Our team—Beth Gillem (SEO Specialist), Lauren Cumbie (Account Manager), and Brian Harris (Owner of Dogwood)—led an engaging discussion on the power of digital marketing and how businesses can use it to reach a larger audience, increase brand visibility, and drive growth.
Key Takeaways from the Session
- Understanding Digital Marketing – We explored what digital marketing is and how businesses can leverage it to attract and retain customers.
- Search Engine Optimization (SEO) Essentials – Beth Gillem shared valuable insights on SEO best practices, simple steps to improve search rankings, and free tools businesses can use to enhance their digital footprint. Attendees learned about the importance of keyword research, website structure, and local SEO strategies.
- The ONE Must-Do for Every Business – We emphasized the importance of claiming and optimizing a Google Business Profile. This free tool significantly boosts local visibility, helping businesses appear in “near me” searches and the coveted Google 3-Pack, which can double website traffic for local searches.
- Professional Headshots for Attendees – Dogwood provided complimentary professional headshots taken by our in-house photographer in addition to the presentation. A strong online presence isn’t just about websites and SEO—it’s also about presenting a polished and professional image.
The Power of Community and Learning
It was a privilege to connect with fellow business owners and entrepreneurs in Pike Road and share actionable strategies to improve digital marketing efforts. At Dogwood, we believe in equipping businesses with the tools and knowledge they need to succeed in the ever-changing digital landscape.
Were you at the event? We’d love to hear what strategies you’ve started implementing! If you missed it, stay tuned for future opportunities to learn and grow with the Pike Road Business Association and Dogwood Media Solutions.
