Public Relations
When to Use Public Relations in Marketing Strategies
Public relations is more than just writing and sending out press releases. It’s the overall strategy for relating to your community and building those relationships.
Good public relations is honest, clear, and impactful. It plays a crucial role in marketing strategies by building credibility, managing reputation, and generating organic awareness through media coverage and community engagement.
Unlike traditional advertising, PR focuses on earned media—news articles, influencer endorsements, and public goodwill—making it especially effective for product launches, crisis management, and brand storytelling. It’s also essential for strengthening relationships with key stakeholders, including customers, investors, and the local community.
Let us help you craft a strategy beyond business transactions, positioning you as a true community partner with a lasting, positive impact.
Additional Resources:
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Frequently Asked Questions
Our public relations services focus on shaping how your brand or organization is perceived by the public. That includes writing and distributing press releases, pitching stories to the media, managing crisis communication, coordinating interviews, and helping you get the right message out at the right time. Whether you’re launching something new, responding to a sensitive situation, or simply looking to raise your visibility, we help you communicate clearly, professionally, and with purpose.
Yes—press releases are one of the core services we offer. We’ll draft your release with clear, concise language that’s tailored to the media and optimized for search engines. We also handle distribution to local, regional, or national outlets based on your goals. If needed, we can include quotes from stakeholders, highlight events, and follow up with media contacts to increase the chance of coverage.
In moments when something unexpected or sensitive happens, having the right message—and delivering it quickly—is critical. At Dogwood, we help you prepare statements, respond to media inquiries, and communicate internally and externally in a calm, clear, and confident voice. We work closely with your leadership team to ensure accuracy, transparency, and alignment with your brand’s values.
We’ve worked with a wide range of clients including schools, nonprofits, municipalities, churches, and businesses. Whether you’re a small organization that needs help getting attention or a larger group that needs ongoing communications support, we customize our services to fit your structure and goals. Every message we craft is tailored to your audience and designed to strengthen trust.
Yes. If you or your team members are preparing for an interview or public appearance, we can help you get ready with talking points, Q&A prep, and coaching to feel confident and stay on message. We’ll also advise on the tone, timing, and platform that’s most appropriate for your story.
Public relations works best when it’s part of a broader strategy. At Dogwood, we often pair PR efforts with social media, email marketing, and website content updates to ensure your message is consistent across every channel. If you’re planning a launch, campaign, or event, we can build a communication plan that includes PR as one key piece of the puzzle.
