SEARCH ENGINE OPTIMIZATION
Search didn't go away. It just got more places to happen.
For twenty years, “getting found” meant ranking on Google. That’s still true — but it’s no longer the whole story. Your customers are also asking ChatGPT for a recommendation, tapping an AI Overview instead of scrolling, and letting Gemini or Perplexity narrow the list before they ever click a link.
The good news: the work that earns you a spot in those answers is the same work that earns you a spot on page one. Clear content. Clean structure. Real authority. Consistent effort.
That’s what we do, every month, on a schedule, with a report to prove it.
SEO isn't a one-time purchase. It's an ongoing investment.
A lot of agencies sell “SEO” and then hand you a spreadsheet of keywords and disappear until the invoice clears. We’d rather tell you exactly what lands in your account every single month.
Here’s the standard scope:
Keyword & Competitor Research
We identify the keywords worth chasing, the ones with real search volume, real buying intent, and a realistic path to ranking for a business your size. Then we look at who’s currently holding those spots and what it will take to move past them. This isn’t a one-time list. We revisit and expand it as your rankings shift.
Two or More Blog Posts Every Month
Every month, you get at least two new blog posts written around your target keywords, published to your site, and marked up with the proper schema so search engines and AI tools can actually parse what they’re reading. When a topic warrants a full landing page rather than a blog post, we build it too.
Five Hours of On-Page Optimization
Content ages. Titles get stale. Meta descriptions get written once and never touched again. Every month, we spend a dedicated five hours going back through your existing pages, rewriting thin or outdated copy, sharpening title tags, rewriting meta descriptions, tightening headings, and fixing internal links. Small changes, made consistently, compound.
Weekly Google Business Profile Posts
Your Google Business Profile is often the first thing a local customer sees — and Google rewards profiles that stay active. We post to yours every week: updates, offers, new content, seasonal notes. Multiple locations? We can manage additional profiles for $100/month each.
Review Monitoring & Response
We watch your reviews and respond to them. Positive ones get acknowledged. Critical ones get a measured, professional reply that protects your reputation instead of inflaming it. Review volume and response rate both factor into local ranking and into whether a stranger decides to call you.
Answer Engine Optimization (AEO)
Showing up in AI-generated answers takes structured data, clear question-and-answer formatting, consistent business information across the web, and content written to be quoted rather than skimmed. We build this into everything we publish for you, so your business is a source those tools can cite, not one they skip.
Technical Upkeep & Schema
Schema markup, heading structure, image alt text, internal linking, and crawlability get handled as part of the work. It’s not glamorous, and you’ll never see a customer compliment your structured data. But it’s the difference between content that ranks and content that sits there.
Your Monthly Report
At the start of every month, you'll know exactly what we did.
On or around the first of each month, you receive a detailed SEO report covering everything we completed the previous month — pages updated, content published, keywords gained or lost, traffic trends, Google Business Profile activity, and review performance.
Paired with it: a 30,000-foot synopsis written by one of our marketing strategists — the same person who has been overseeing the work on your site. Not a data dump. A short, plain-English read on what’s working, what isn’t, and what we’re prioritizing next.
You should never have to wonder what you’re paying for.
Plans start at $500/month.
Every site is different, so every plan is quoted individually. Three things drive your number:
- The size of your site — a 12-page site and a 400-page site are not the same project.
- How many pages need attention — how much of your existing content is outdated, thin, or unoptimized.
- How much your content already changes — sites with frequent updates, new services, events, or product changes require more ongoing work.
Smart tools. Real people. Your results.
We use AI to move faster: research, drafting, technical analysis, and monitoring. It’s a genuinely good use of the technology, and pretending otherwise in today’s age would be silly.
What AI doesn’t do is decide your strategy, approve your content, or own the outcome. Every plan is set by a strategist. Every piece of content is reviewed before it goes live. Every month, a real person on our team looks at your site’s performance and decides what happens next.
That combination is exactly why we can offer this level of monthly output for as little as $500, instead of $3,000.
Want to see where your site stands?
Enter your information below for a full site audit. You’ll see the specific weaknesses a monthly plan would address — the gaps keeping you out of Google results and out of AI answers on ChatGPT, Gemini, Claude, and beyond.
Frequently Asked Questions
Search Engine Optimization is the process of improving your website’s visibility in search engines like Google — and, increasingly, in AI tools like ChatGPT and Google’s AI Overviews. The goal is simple: when someone searches for what you offer, you show up. At Dogwood, we build SEO strategies around how people actually search today, so you generate organic traffic and better-quality leads over time. If you aren’t appearing in local or industry searches, this is the most reliable way to change that.
At minimum: two blog posts with schema markup, additional pages as needed, five hours of on-page optimization (rewriting content, updating title tags and meta descriptions), weekly Google Business Profile posts, ongoing review monitoring and response, keyword and competitor research, and a detailed monthly report with a written synopsis from your strategist. Higher tiers expand the keyword list and roughly double the on-page optimization hours.
Plans start at $500/month. Your specific price depends on the size of your website, how many pages need work, and how frequently your content changes. Our $1,000/month tier expands your keyword targets and increases on-page optimization to roughly ten hours per month. Additional Google Business Profile locations are $100/month each. We’ll quote you after reviewing your site.
AEO stands for Answer Engine Optimization — getting your business cited in answers from ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. It overlaps heavily with traditional SEO but leans harder on structured data, clear question-and-answer content, and consistent business information across the web. We treat the two as one practice, because at this point they are.
SEO is a long game. Some improvements show up within weeks, but meaningful ranking and traffic gains typically take three to six months. Most of our clients start noticing better visibility and steadier lead flow within the first few months. Your monthly report will show you exactly what’s moving and why, so you’re never guessing.
Yes, at the beginning of every month. You’ll receive a detailed report of the previous month’s work alongside a plain-English summary from the marketing strategist overseeing your site. Keyword rankings, traffic trends, published content, profile activity, and what we’re prioritizing next.
Absolutely — it’s one of our specialties, particularly for service-based businesses and organizations with a physical location. We manage and post to your Google Business Profile weekly, keep your listings accurate across directories, handle review responses, and target keywords tied to your city and service area.
Yes. Many clients pair SEO with content management, website care plans, or paid advertising. Combining them usually gets you further faster, since the same content and technical improvements benefit every channel. We’ll walk through options in a consultation.
Paid search puts you at the top of the page immediately, for as long as you keep paying. SEO earns that visibility through content and optimization, and it keeps working after the invoice stops. Ads deliver speed; SEO builds durable, compounding growth. Most businesses do best with some of both, and we can help you find the right mix.
Additional Resources:
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