Search Engine Optimization
Search Engine Optimization isn’t a one-time purchase.
It’s an ongoing investment.
Ever wondered how the websites on the first page of a Google search get that spot? The answer is Search Engine Optimization.
SEO is the long-game strategy for increasing your website’s search rankings organically. SEO starts with a well-built website and spreads to your blog strategy, your social media strategy, and more.
As more and more people head to Google to find companies that meet their needs, you’ll want to make sure you’ve got that top spot!
Keyword
Research
We work with you to determine what keywords you should go after and which ones will benefit you the most. After doing competitor research we develop a strategy to help you rank for those determined keywords.
Blog Writing
Strategy
One of the many ways to increase your authority for a specific keyword is to create a blog strategy around it. We’ll help you come up with relevant blog topics get the ball rolling.
On Page
Optimization
Even if your site was built with SEO in mind, as content gets updated or added you need to optimize it for SEO. Let us go through your content and make sure that each page is built out with best practices in mind.
Additional Resources:
Tips for Writing Strong Website Copy
Your website is often your brand’s first impression, and your copy is the conversation starter. Strong website copy doesn’t just sound good; it guides visitors,
The AI Search Revolution: How Dogwood Is Adapting to the New Digital Landscape
The Wall Street Journal’s recent article, “AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up,” highlights a shift we’ve been tracking closely
ChatGPT Search: Competition for Google?
On October 31st, Open AI released ChatGPT Search, a search engine built right into your ChatGPT program. As an SEO Specialist, I was immediately interested.
Frequently Asked Questions
Search Engine Optimization, or SEO, is the process of improving your website’s visibility in search engines like Google. The goal is to make sure your site appears when potential customers search for services or products you offer. At Dogwood, we tailor SEO strategies to help businesses get found online, generate organic traffic, and improve lead quality over time. If you’re not showing up in local or industry searches, SEO is one of the most effective ways to change that.
Our SEO services are comprehensive and customized to your specific goals. We begin with an SEO audit to identify opportunities, then optimize key areas of your website—like metadata, headers, image alt text, internal linking, and mobile responsiveness. We also track keyword rankings and improve your on-page content to match better what your audience is searching for. Beyond on-site optimization, we work on building your credibility through backlinks, local listings, and technical improvements that help search engines trust and rank your site higher.
SEO is not an overnight fix—it’s a long-term strategy. While some improvements can happen within the first few weeks, meaningful increases in rankings and traffic typically take 3 to 6 months. That said, our clients usually begin noticing stronger visibility, better lead quality, and more consistent traffic within the first few months of working with us. We provide regular reporting to help you track progress and understand precisely what’s improving and why.
Our SEO pricing depends on your website’s current state, goals, and competitive landscape. Many clients start around $500/month, but we’ll create a customized plan based on your business size, audience, and geographic reach. Some clients bundle SEO with our content management or paid ad services for a more complete strategy. We’re happy to walk through options during a consultation so you can invest with confidence.
SEO focuses on organic results—earning your visibility through quality content and optimization—while paid search (like Google Ads) instantly puts your site at the top of the page for specific keywords. Both strategies have value, and many businesses benefit from a combination. Paid ads deliver fast traffic, but SEO builds sustainable long-term growth and trust with your audience. At Dogwood, we offer both and will help you determine what mix works best for your goals.
Yes. Transparency is key to how we work. You’ll receive detailed reports that track keyword rankings, traffic trends, site performance, and our actions each month. These insights help you understand your return on investment and how SEO is helping your business grow online.
Absolutely. Local SEO is one of our specialties, especially for service-based businesses or organizations with a physical location. We optimize your Google Business Profile, ensure your business is listed accurately across directories, and focus on keywords tied to your city or region. If you want more calls, directions, or visits from local searchers, we have a plan for that.
